Overview
Non-Fare Revenue (NFR) and Publicity is one of the fastest-growing revenue streams in Chennai Division, involving commercial exploitation of station spaces through advertisements, digital screens, kiosks, branding, merchandise stalls and other innovative initiatives.
The division has taken active steps to maximize advertising potential across high-footfall stations.
Major NFR Categories
- Static Advertisements
- Digital Display Systems
- Automatic Ticket Vending Machine (ATVM) Ad Panels
- Unipoles & Hoardings
- Train Wrap Advertisements
- Branding of Foot Over Bridges (FOBs)
- Station Naming Rights (Premium)
Static Advertisements
These include hoardings, boards, glow signs, platform displays etc.
- Locations: MAS, MS, TBM, PER, CGL, AJJand other suburban stations
- Contract Tenure: 1–3 years
- Monitoring: Monthly inspections by commercial staff
Digital Display Advertisements
Digital media is emerging as a major NFR component.
- Total Digital Screens: 96
- Installed at premium stations like MAS, MS, TBM
- Content dynamically updated through central CMS.